We have designed local strategy & activations for global Persil Deep Clean Launch in 2019 from mass sampling projects to corporate social responsibility. Persil’s innovative and sustainable side was significant part of yearly communication plan regarding to Gen Z’s insights and
expectations of global brands. We’ve started Persil & Turmepa collaboration where
we helped to clean out Turkey’s amazing South shores and beaches with this agreement. To create wow and hype around the campaign we’ve invited record breaker Turkish scuba Sahika Ercümen to help us to clean the Bosphorous and created an art installation during the Bebek Festival out of those wastes.