We have designed all 2019 BTL consumer journey for long waited ‘Pril Power 5’ relaunch. As a part of it we’ve created ``5 o’clock`` concept where we visit many households all over Turkey and gathered different cultures around Turkish cuisine and tradition. One episode we’ve collaborated with EylülÖztürk and drove +50.000 followers to Pril’s account while becoming #1 FMCG company at Instagram.