To drive awareness Perwoll’s variant functions and to make people think about circular economy in the age of fast fashion, we have created strongest ever digital campaign with the motto #MODASIGECMEZ (#RETHINKFASHION). How we do it? We’ve photographed influencers & celebrities as cosplays with the iconic characters looks of the most watched and loved TV series like Sex & the City, Friends, Gossip Girl etc. to create VOM.