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Persil Great Migration

Right Time Right Place – We’ve reached masses during holidays where they most need the detergent on their way to summer houses and on their way back when there luggage is full with dirty clothes. It attracts more people than we think because nobody brings detergent with them which was the idea at the first place. We see the opportunit on the insight where 4 million people change their locations. We managed to distribute more than 60k samples in two days. We call this Project “Migration Period”